AFDA is an internationally recognized institution that was established in Johannesburg in 1994. It is a fully accredited institution with 20 years experience in the tertiary education landscape. A full member of CILECT an international organization that represents over 170 Film and TV schools and includes USC (LA) and UCLA (LA), TISCH (NY), Columbia (Chicago), La femis (Paris), GVIK (Russia).
To develop a relevant educational institution that contributes to African nation building and rewards all stakeholders by providing a stimulating, rigorous and globally integrated learning experience that empowers students with productive innovative skills, enabling graduating learners to grow sustainable creative industries.
The Educational Promise:
To provide students with the conceptual, perceptual and concrete skills that will enable them to originate meaningful narrative concepts and human behaviors that are relevant to target audiences and to truthfully and accurately deliver these narratives through appropriate use of medium and aesthetic form and the employment of resources to accurately and economically produce and sell the completed production
AFDA Educational Objective:
- To provide conceptual, perceptual and concrete skills that will enable students to originate meaningful narrative concepts and to understand why these might be relevant and the impact they may have on target audiences and society in general.
- To understand why human behavior and culture are the agent through which narratives are embodied and made emotionally relevant to target audiences.
- To understand how their chosen medium of expression can be considered and used to truthfully and accurately produce their narrative.
- To understand how aesthetic elements might be used to establish and produce the appropriate form of the world in which the narrative is set.
- To understand how to plan and employ resources to economically produce and sell a production to achieve return on investment.