Students of the Communications and Multimedia (CMD) program explore different communication model and theories that explain how, why, when, what and where humans of diverse cultural and ethnic backgrounds communicate. Overall, the CMD program teaches students skills in critical thinking and analysis, media production, media design, media writing, and animation.
To accomplish the above, the CMD program employs a flexible approach that allows students to become a Communication and Multimedia generalist, or to specialize in any of the professional concentrations, including advertising, print journalism, multimedia design, and TV/Film. Each concentration offers a balanced mixture of basic and advanced laboratory and lecture courses. Laboratory courses sharpen students' skills, while lecture courses enable students to view the profession from a variety of perspectives. Students also have the option to double-concentrate. In effect, graduates receive a Bachelor of Science in Communications & Multimedia ( . CM) with the concentration [s] duly noted.
Classes are taught in state-of-the-art computer labs and classrooms. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac labs designed for advertising, graphics, photo-journalism, and multimedia are equipped with appropriate film and flatbed scanners, CD/DVD drives and burners, DV decks, and printers.
The CMD curriculum is applied and practical, with great sensitivity to developing country context and relevance. The goal is to help develop the next generation of highly skilled and informed multimedia communications professionals and leaders to aid the needs of Nigeria in particular, as well as those of sub-Saharan African Economies and developing countries in general. All students are required to take two intensive entrepreneurship courses from our School of Entrepreneurship and Business.
Upon completion of all degree requirements, students shall receive a Bachelor of Science in Communications and Multimedia, with a concentration in any of the following: Advertising, Journalism, Multimedia Design and Television/Film. To be allowed to declare a concentration, students must be in good academic standing and must have completed 60 credits (at least 30 of them in CMD courses).
Students may elect to declare a no-concentration option, in effect pursuing a general degree in communications and multimedia. Such an option prepares students for a comprehensive understanding of the various disciplines contributing to the profession.